As part of the creative team at Vision Creative Inc., I had the opportunity to design the 2022/23 Annual Report for the Alberta Motor Vehicle Industry Council (AMVIC)—a public regulatory agency that promotes consumer protection and a fair, trusted automotive marketplace in Alberta. The goal was to create a visually engaging report that aligned with AMVIC’s brand guidelines. A traffic sign theme was used throughout the design as a metaphor for AMVIC’s role in guiding consumers through the vehicle-buying journey.
