Bachelor of Fine Arts Campaign
The primary objective of this advertising campaign was to support student recruitment and raise awareness of MacEwan University's new Bachelor of Fine Arts degree. With four distinct majors offered within the program, the creative challenge was to develop unique visual approaches for each major while maintaining overall brand and campaign cohesion. The campaign was executed across multiple platforms and media formats, reaching audiences throughout Alberta and extending to select national placements.
ROLE
Senior Graphic Designer
Senior Graphic Designer
DELIVERABLES
Campaign Creative Direction
Print Advertising
Out-of-Home Advertising
Online Advertising
Social Media Graphics
Display Banners
Campaign Creative Direction
Print Advertising
Out-of-Home Advertising
Online Advertising
Social Media Graphics
Display Banners
Student Recruitment
At MacEwan University, I contributed to a range of institutional advertising campaigns aimed at student recruitment and building general awareness of the university. These included large-scale initiatives such as Open House and Info Session Week, among others. Each campaign required designing and reworking creative assets across a variety of mediums and sizes—from digital screens and web ads to print materials and large-format signage—while maintaining brand consistency.
ROLE
Senior Graphic Designer
Senior Graphic Designer
DELIVERABLES
Campaign Creative Direction
Print Advertising
Out-of-Home Advertising
Online Advertising
Social Media Graphics
Display Banners
Campaign Creative Direction
Print Advertising
Out-of-Home Advertising
Online Advertising
Social Media Graphics
Display Banners
“I worked with Lindsay at MacEwan University for over 10 years. She is such an amazing graphic designer. I was always excited to hand her what I thought was an impossible design project and then wait to see what creative design solution she came up with - and I was never disappointed. She has a wonderful work ethic and a great sense of humour - which I greatly miss! I would highly recommend Lindsay.”
— Jackie Paley, Marketing Project Coordinator, MacEwan University
