University Viewbook 2023/24
As the lead graphic designer and project art director, I led the creation of a viewbook for the university, designed specifically for prospective students. From concept to execution, I developed the layout, visual direction, and color palette to ensure the publication served as an engaging and informative tool for those exploring their post-secondary options. In addition to the print version, I translated the design into an interactive digital format to expand its reach. Collaborating closely with a creative team, we delivered both versions on a tight timeline. A follow-up version was also created for international students.
ROLE
Lead Graphic Designer
Lead Graphic Designer
SERVICES
Art Direction
Print Design
Social Media Design
UX Design
Art Direction
Print Design
Social Media Design
UX Design
Strategic Vision 2030 / Teaching Greatness
MacEwan University's Strategic Vision 2030 outlines a bold and forward-thinking plan for the institution's future. The creative brief challenged me to visually represent five strategic directions: teaching greatness, smashing the calendar, being grand as a Griffin, perpetual motion, trendsetters/trendbreakers, and honouring their place in O-day’min, in the heart of Edmonton.
My design solution centered around MacEwan’s iconic clock, gradually deconstructing it as the pages turn to symbolize progress and transformation. This visual was woven throughout the publication alongside complementary graphic elements, creating a cohesive and engaging narrative.
The final design also informed the creative direction of a promotional video.
ROLE
Lead Graphic Designer
Lead Graphic Designer
SERVICES
Art Direction
Print Design
Social Media Design
Art Direction
Print Design
Social Media Design
School of Continuing Education / 2020/21 Guide
The annual course guide is designed to inform lifelong learners about what’s happening at the School of Continuing Education at the University. Large amounts of information are distilled into a clear, organized layout that makes it easy to navigate programs and explore new opportunities. Fresh creative visuals were developed that differentiate the guide from previous editions while staying aligned with the university’s brand guidelines.
ROLE
Lead Graphic Designer
Lead Graphic Designer
SERVICES
Art Direction
Print Design
Art Direction
Print Design
School of Business / Aspire Magazine
The 50th anniversary edition of Aspire Magazine was created to highlight the achievements of the School of Business.
ROLE
Lead Graphic Designer
Lead Graphic Designer
SERVICES
Art Direction
Print Design
Art Direction
Print Design
“I had the pleasure of working with Lindsay as a graphic designer and highly recommend her for her exceptional design skills. Lindsay has a great eye for compelling and brand-attentive design. Her positive attitude and exceptional communication skills make her a joy to work with. Any team would be lucky to have Lindsay!”
— Susanne Delgado, Web Designer, MacEwan University
— Susanne Delgado, Web Designer, MacEwan University
